Introduction
London has become one of the most exciting pizza cities in the world. From traditional wood-fired Neapolitan pies to quirky London-style creations, the capital offers something for every kind of pizza lover. Whether you’re looking for a late-night slice in Soho or a family-friendly dine-in in Camden, London’s pizzerias are redefining what it means to enjoy good pizza.
What Makes London’s Pizza Scene So Special
Fusion of Cultures and Techniques
London’s food scene thrives on diversity. Chefs from Italy, the US, and across Europe have brought their heritage and innovation together, creating pizzas that tell stories of both tradition and reinvention.
The Rise of Neapolitan and Artisan Styles
The Neapolitan wave hit London hard, and it stuck. Soft, chewy, charred crusts baked in 450°C ovens became the gold standard. But Londoners didn’t stop there—chefs began experimenting with local ingredients, sourdough bases, and even plant-based cheese.
Top 15 Pizza Places in London
1. ICCO Pizza – The People’s Pizzeria
Affordable, fast, and made with fresh dough daily—ICCO Pizza has been a London staple since 1999. With branches in Fitzrovia, Camden, and Soho, it delivers high-quality pizzas without the fancy price tag. Their Vegan Veggie and Pepperoni Passion are local favourites, and the Soho branch proudly serves 100% halal-certified ingredients.
2. Pizza Pilgrims – Neapolitan Magic
A love letter to Naples. Pizza Pilgrims’ chewy, pillowy bases and vibrant tomato sauce capture the true soul of southern Italy. Don’t miss the Nduja, Double Pepperoni, or their seasonal specials.
3. Franco Manca – Slow-Rise Dough Perfection
Franco Manca built its empire on sourdough bases and simple, organic ingredients. The No. 6 pizza with tomato, chorizo, and mozzarella is an instant classic.
4. Homeslice – Oversized Slices, Bold Flavours
Homeslice brings fun to the table—literally. Their 20-inch pizzas are designed for sharing. Try the Mushroom, Ricotta, and Pumpkin Seed combo for something different.
5. 50 Kalò di Ciro Salvo – True Neapolitan Craft
Straight from Naples to Trafalgar Square, 50 Kalò is a Michelin-rated gem. Their Margherita Verace and Fritti starters showcase precision and passion.
6. Yard Sale Pizza – A Slice of Community Spirit
What started in a backyard oven has become a beloved London chain. Yard Sale’s Holy Pepperoni and TSB (Tenderstem Broccoli) are cult favourites, and their community-driven ethos keeps people coming back.
7. Pizza East – Industrial Chic Meets Flavor
Set in a converted warehouse in Shoreditch, Pizza East pairs rustic interiors with rich flavours. The Porcini Mushroom and Taleggio pizza feels both earthy and elegant.
8. Crust Bros – Build-Your-Own Heaven
At Crust Bros, you’re in charge. Pick your dough, toppings, and sauce—it’s all about personalisation. Their Spicy Honey Drizzle has developed a fan following.
9. Santa Maria – A Touch of Naples in Ealing
Rated among London’s best authentic Neapolitan joints, Santa Maria nails the balance between char and chew. Their San Daniele pizza is a standout.
10. Zia Lucia – Charcoal Dough Innovation
Zia Lucia turns heads with its four types of dough—charcoal, wholemeal, gluten-free, and traditional. Each base adds a new layer of flavour and texture.
11. L’Antica Pizzeria da Michele – Authenticity from Naples
The legendary Neapolitan brand made famous by Eat, Pray, Love has a London home in Baker Street. Minimal toppings, maximum quality.
12. Flat Earth Pizzas – Sustainable and Creative
This Hackney favourite takes sustainability seriously, using surplus produce and local flour. Expect inventive toppings like beetroot pesto and caramelised onion.
13. Four Hundred Rabbits – Fermented Bases and Craft Beer
With dough fermented for 48 hours, their base is tangy and light. Pair your pizza with a local IPA for the ultimate experience.
14. Cinquecento – Rustic Italian Comfort
Warm service and authentic flavour define this hidden gem. The Diavola packs just the right heat, and their homemade tiramisu seals the deal.
15. Made of Dough – Brixton’s Hidden Gem
Serving award-winning pizzas since 2014, their Truffle Pecorino and Margherita Extra prove simplicity never goes out of style.
Halal-Friendly Pizza Options in London
London’s pizza landscape is inclusive. Spots like ICCO Soho, Crust Bros, and Yard Sale offer halal-certified options, making them ideal for all pizza enthusiasts.
Best Vegan and Gluten-Free Pizza Spots
For plant-based eaters, Flat Earth, Zia Lucia, and Four Hundred Rabbits shine with vegan cheese and creative vegetables. Many also serve gluten-free bases without compromising texture.
Late-Night Pizza in London
Night owls rejoice. ICCO Soho, Pizza Pilgrims Carnaby, and Homeslice Neal’s Yard stay open late, keeping the pizza dream alive well past midnight.
Family-Friendly Pizzerias
Franco Manca, ICCO, and Cinquecento offer affordable menus, quick service, and spacious seating—perfect for groups or kids.
Pizza Trends Shaping London’s Food Scene
Expect to see more locally sourced ingredients, vegan-friendly doughs, and fusion toppings. The blend of Italian tradition with London creativity isn’t slowing down anytime soon.
Tips for Finding the Perfect Pizza
- Check the dough – slow-rise or sourdough means flavour.
- Look for wood-fired ovens – that charred edge tells a story.
- Trust local recommendations – Londoners know their pizza.
Conclusion
London’s pizza scene is a delicious mix of authenticity and adventure. From Soho to Shoreditch, every corner of the city offers a slice worth remembering. Whether you prefer Neapolitan tradition or experimental flavours, London truly is a pizza lover’s paradise.
FAQs
Q1. What’s the best affordable pizza in London?
ICCO Pizza and Franco Manca are unbeatable for value and taste.
Q2. Where can I find halal pizza in central London?
ICCO Soho and Crust Bros Waterloo both offer halal-certified options.
Q3. Which pizzerias are open late in London?
Homeslice, ICCO Soho, and Pizza Pilgrims Carnaby keep their ovens hot till late.
Q4. Are there vegan-friendly pizza options in London?
Yes—Flat Earth and Zia Lucia are excellent for vegan and gluten-free pizzas.
Q5. What makes London pizza unique?
It’s the fusion of Italian authenticity with London’s creative food culture—traditional bases meet bold, local ingredients.